Being able to highlight the steps they are taking to promote French wine in the UK as well as understand more the challenges of the British market were some of the key reasons producers and French generic and promotional bodies attended last month's Harpers France Summit.
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The chance to understand the France wine category better, hear the views of leading UK buyers, distributors and retailers and meet like-minded people in the trade were some of the key reasons given by visitors who attended last month's Harpers France Summit.
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Harpers.co.uk talks with leaders of the trade at France Summit 2014 to see how France is working for them and how they are making the most of their French wine offerings.
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Tim Wilson of the Wilson Drinks Report, Anne Burchett of Sopexa and Jon Rebuck of Winesdirect offer their insights and views on the latest trends surrounding French wines in the on and off-trades at France Summit 2014.
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Hal Wilson co-owner of Cambridge Wine Merchants, Gerard Basset and UK Sommelier of the year 2014 Kathrine Larsen led masterclasses at last month's Harpers France Summit that looked at trends and what sort of wines were appropriate for the independent wine merchant and premium on-trade sectors.
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Top sommeliers Gerard Basset and Kathrine Larsen say the on-trade needs to trust staff, not be afraid to have a French wine as the house offering, and tell compelling stories in order to boost sales in the category.
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The second annual Harpers French wine awards were held at the conclusion of yesterday's France Summit 2014 in London and recognised those people and business which are championing French wines in the UK trade.
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Leading figures from all channels of the wine trade will be today taking part in the second Harpers France Summit to look at ways in which retailers, restaurants, distributors and importers can make the most of French wine in the UK.
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There is still time to vote and nominate the outstanding people and companies in the UK wine trade you think are doing the most to represent, promote and sell French wine as part of Harpers French Wine Awards.
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Richard Evans of Dedicated Wines, the UK wine agency that helped devise the Les Dauphins wine brand, and Daniel Murphy of bulk wine brokers, Murphy Wine Company, will both share their experiences of French wine at this October's Harpers France Summit.
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Delegates at the France Summit were given the exclusive opportunity to share the wisdom of former World Sommelier of the Year, Gerard Basset, on how best to offer French wines in the on-trade
Read more...Arguably France's greatest strength is its diversity, the ability to offer conceivably every style of wine. It was a talent that shone through at the French Summit's series of expert masterclasses
Read more...A simple enough question, but it proved hard to answer in the second cross-industry debate at the France Summit. Erin Smith and Andrew Catchpole report
Read more...What is the most efficient way to source wine from France? Andrew Catchpole reports on the first cross-industry debate at the France Summit
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Tackling the French wine sector in one day was always going to be a tall order, but leading figures from both the UK wine trade and its French suppliers, certainly gave it a go at the inaugural Harpers France Summit
Read more...The France Summit hosted Harpers' first French wine awards to reward the UK's leading players in French wine
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